Persuasive messages, popularity cohesion, and message diffusion in social media marketing

Journal of Business Research

Volumn 68, Issue 4, 2015, Pages 777-782

  Chang, Yu Ting ^a   Yu, Hueiju ^b   Lu, Hsi Peng ^a  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b CHINESE CULTURE UNIVERSITY   (Taiwan)

Author keywords

Message diffusion; Persuasive messages; Popularity cohesion; Social media marketing

Indexed keywords

EID: 84923078803     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.11.027     Document Type: Article

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