Customer response to web site atmospherics: Task-relevant cues, situational involvement and PAD

Journal of Interactive Marketing

Volumn 28, Issue 3, 2014, Pages 225-236

  Hsieh, Jung Kuei ^a   Hsieh, Yi Ching ^b   Chiu, Hung Chang ^c   Yang, Ya Ru ^b  

^a NATIONAL TAIPEI UNIVERSITY   (Taiwan)

^b NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^c NATIONAL TSING HUA UNIVERSITY   (Taiwan)

Author keywords

Online store; PAD model; Situational involvement; Web site atmospherics

Indexed keywords

EID: 84905719060     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2014.03.001     Document Type: Article

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