Customer value co-creation behavior: Scale development and validation

Journal of Business Research

Volumn 66, Issue 9, 2013, Pages 1279-1284

  Yi, Youjae ^a   Gong, Taeshik ^b  

^a Seoul National University   (South Korea)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Customer citizenship behavior; Customer participation behavior; Customer value; Scale development; Service dominant logic; Value co creation

Indexed keywords

EID: 84878144352     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.02.026     Document Type: Article

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