Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit

Journal of Consumer Psychology

Volumn 18, Issue 2, 2008, Pages 116-126

  Kim, Hakkyun ^a   John, Deborah Roedder ^b  

^a John Molson School of Business   (Canada)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 44249101105     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2008.01.006     Document Type: Article

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