Soft computing applications in customer segmentation: State-of-art review and critique

Expert Systems with Applications

Volumn 40, Issue 16, 2013, Pages 6491-6507

  Hiziroglu, Abdulkadir ^a  

^a YILDIRIM BEYAZIT UNIVERSITY   (Turkey)

Author keywords

Customer segmentation; Data mining; Segmentation review; Soft computing in segmentation

Indexed keywords

CUSTOMER SEGMENTATION; DATA ANALYSIS TECHNIQUES; DATABASE TECHNOLOGY; EMPIRICAL STUDIES; MACHINE LEARNING RESEARCH; SOFT COMPUTING APPLICATIONS; SOFTCOMPUTING TECHNIQUES; STRATEGIC MARKETING;

COMMERCE; DATA MINING; RESEARCH; SALES; STATISTICAL MECHANICS;

SOFT COMPUTING;

EID: 84879524225     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2013.05.052     Document Type: Review

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