Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer

Expert Systems with Applications

Volumn 34, Issue 4, 2008, Pages 2754-2762

  Chan, Chu Chai Henry ^a  

^a CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Campaign management; Customer lifetime value; Customer segmentation; Generic algorithm

Indexed keywords

COMPUTATIONAL METHODS; GENETIC ALGORITHMS; INTELLIGENT SYSTEMS; MATHEMATICAL MODELS;

CAMPAIGN MANAGEMENT; CUSTOMER LIFETIME VALUE; CUSTOMER SEGMENTATION;

CUSTOMER SATISFACTION;

EID: 38649124594     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.05.043     Document Type: Article

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