Global market segmentation: Methodologies and challenges

Journal of Marketing Management

Volumn 13, Issue 1-3, 1997, Pages 165-177

  Walters, Peter G P ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85009841447     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964465     Document Type: Article

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