Latent class modeling of website users' search patterns: Implications for online market segmentation

Journal of Retailing and Consumer Services

Volumn 14, Issue 6, 2007, Pages 359-368

  Dias, José G ^a   Vermunt, Jeroen K ^b  

^a INSTITUTO UNIVERSITÁRIO DE LISBOA ISCTE IUL   (Portugal)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Latent class model; Market segmentation; Web usage mining

Indexed keywords

CLUSTER ANALYSIS; COMMODITY MARKET; MARKETING; MODELING; RETAILING; WORLD WIDE WEB;

EID: 34548533999     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2007.02.007     Document Type: Article

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