An intelligent system for customer targeting: A data mining approach

Decision Support Systems

Volumn 37, Issue 2, 2004, Pages 215-228

  Kim, YongSeog ^a   Street, W Nick ^b  

^a UTAH STATE UNIVERSITY   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

Customer targeting; Data mining; Ensemble; Feature selection; Genetic algorithms; Neural networks

Indexed keywords

DATA MINING; DATABASE SYSTEMS; GENETIC ALGORITHMS; MARKETING; MATHEMATICAL MODELS; NEURAL NETWORKS; PARAMETER ESTIMATION;

CUSTOMER TARGETING; DIRECT MARKETING; FEATURE SELECTION; MICRO-MARKETING;

DECISION SUPPORT SYSTEMS;

EID: 2342652260     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-9236(03)00008-3     Document Type: Article

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