Cluster analysis in industrial market segmentation through artificial neural network

Computers and Industrial Engineering

Volumn 42, Issue 2-4, 2002, Pages 391-399

  Kuo, R J ^a   Ho, L M ^b   Hu, C M ^c  

^a NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b SHU TE UNIVERSITY   (Taiwan)

^c Foxconn Industrial PCE Production Group   (Taiwan)

Author keywords

Cluster analysis; K means; Market segmentation; Monte Carlo simulation; Self organizing feature maps

Indexed keywords

COMPUTER SIMULATION; MARKETING; MONTE CARLO METHODS; PROBLEM SOLVING; SELF ORGANIZING MAPS;

MARKET SEGMENTATION;

INDUSTRIAL ENGINEERING;

EID: 0037061520     PISSN: 03608352     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0360-8352(02)00048-7     Document Type: Conference Paper

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