A new research agenda for business segmentation

European Journal of Marketing

Volumn 36, Issue 1-2, 2002, Pages 252-271

  Goller, Susanne ^a   Hogg, Annik ^a   Kalafatis, Stavros P ^a  

^a KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Market segmentation; Modelling

Indexed keywords

EID: 34249690623     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210412782     Document Type: Article

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