Estimating multiple consumer segment ideal points from context-dependent survey data

Journal of Consumer Research

Volumn 35, Issue 1, 2008, Pages 142-153

  DeSarbo, Wayne S ^a   Atalay, A Selin ^b   LeBaron, David ^a   Blanchard, Simon J ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b BILKENT UNIVERSITY   (Turkey)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53549096767     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/529534     Document Type: Article

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