User segmentation of online music services using fuzzy clustering

Omega

Volumn 29, Issue 2, 2001, Pages 193-206

  Ozer, Muammer ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Application; Case study; Fuzzy clustering and marketing

Indexed keywords

CASE-STUDIES; CUSTOMER-SERVICE; FUZZY CLUSTERING AND MARKETING; ON-LINE SERVICE; ONLINE MUSIC INDUSTRY; ONLINE MUSIC SERVICES; PERSONALIZATIONS; POTENTIAL USERS; RAPID GROWTH; USER SEGMENTATION;

FUZZY CLUSTERING;

EID: 0038359959     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0305-0483(00)00042-6     Document Type: Article

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