Using genetic algorithms to breed competitive marketing strategies

Proceedings of the IEEE International Conference on Systems, Man and Cybernetics

Volumn 3, Issue , 1998, Pages 2367-2372

  Shiraz, G M ^a   Midgley, David F ^a   Marks, Robert E ^a   Cooper, Lee G ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITIVE MARKETING STRATEGIES;

COMPETITION; MARKETING; OPTIMIZATION; STRATEGIC PLANNING;

GENETIC ALGORITHMS;

EID: 0032313307     PISSN: 08843627     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (12)