A purchase-based market segmentation methodology

Expert Systems with Applications

Volumn 27, Issue 2, 2004, Pages 265-276

  Tsai, C Y ^a   Chiu, C C ^a  

^a YUAN ZE UNIVERSITY   (Taiwan)

Author keywords

Clustering; Genetic algorithm; Market segmentation; Purchase behavior; RFM analysis

Indexed keywords

COSTS; CUSTOMER SATISFACTION; DATA REDUCTION; GENETIC ALGORITHMS; INDUSTRIAL MANAGEMENT; MARKETING; PROBLEM SOLVING;

CLUSTERING; MARKET SEGMENTATION; PURCHASE BEHAVIOR; RFM ANALYSIS;

EXPERT SYSTEMS;

EID: 2942622412     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2004.02.005     Document Type: Article

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