Knowledge management and data mining for marketing

Decision Support Systems

Volumn 31, Issue 1, 2001, Pages 127-137

  Shaw, Michael J ^a   Subramaniam, Chandrasekar ^a   Tan, Gek Woo ^a   Welge, Michael E ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Customer relationship management; Data mining; Knowledge management; Marketing decision support

Indexed keywords

CUSTOMER SATISFACTION; DATA MINING; DATA STRUCTURES; DATABASE SYSTEMS; DECISION MAKING; DECISION THEORY; KNOWLEDGE BASED SYSTEMS; MARKETING;

CUSTOMER RELATIONSHIP MANAGEMENT;

DECISION SUPPORT SYSTEMS;

EID: 0035342304     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-9236(00)00123-8     Document Type: Article

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