Criteria guiding segmentation implementation: Reviewing the evidence

Journal of Strategic Marketing

Volumn 7, Issue 2, 1999, Pages 107-129

  Dibb, Sally ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Implementation; Segmentation; Segmentation criteria; Success factors

Indexed keywords

EID: 84916967873     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525499346477     Document Type: Article

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