A case-based customer classification approach for direct marketing

Expert Systems with Applications

Volumn 22, Issue 2, 2002, Pages 163-168

  Chiu, Chaochang ^a  

^a YUAN ZE UNIVERSITY   (Taiwan)

Author keywords

Case based reasoning; Customer classification; Direct marketing; Genetic algorithms

Indexed keywords

COMPUTER SIMULATION; DECISION MAKING; GENETIC ALGORITHMS; OPTIMIZATION; PROBLEM SOLVING;

CASE-BASED REASONING (CBR);

EXPERT SYSTEMS;

EID: 0036468125     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0957-4174(01)00052-5     Document Type: Article

References (19)

1. Tolerating noisy, irrelevant and novel attribute in instanced-based learning algorithms
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4. A hybrid genetic algorithm for classification
5. Retrieving events from a case memory
6. An introduction to case-based reasoning
7. Induction of decision trees
8. A retrieval model for case-based memory
9. Case-based reasoning supported by genetic algorithms for corporate bond rating
10. Genetic algorithms: A survey
11. Incremental induction of decision trees
12. A review and empirical evaluation of feature weighting methods for a class of lazy learning algorithms