Hybrid approaches to product recommendation based on customer lifetime value and purchase preferences

Journal of Systems and Software

Volumn 77, Issue 2, 2005, Pages 181-191

  Liu, Duen Ren ^a   Shih, Ya Yueh ^a,b  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^b MINGHSIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Collaborative filtering; Customer lifetime value (CLV); Data mining; Product recommendation; Recommender system

Indexed keywords

COMPUTER SUPPORTED COOPERATIVE WORK; CUSTOMER SATISFACTION; DECISION MAKING; HIERARCHICAL SYSTEMS; MARKETING; PURCHASING; STRATEGIC PLANNING;

COLLABORATIVE FILTERING; CUSTOMER LIFETIME VALUE (CLV); PRODUCT RECOMMENDATION; RECOMMENDER SYSTEM;

DATA MINING;

EID: 18144426794     PISSN: 01641212     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jss.2004.08.031     Document Type: Article

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