Development of a taxonomy of strategic market segmentation: A framework for bridging the implementation gap between normative segmentation and business practice

Journal of Strategic Marketing

Volumn 13, Issue 3, 2005, Pages 151-173

  Sausen, Karsten ^a   Tomczak, Torsten ^a   Herrmann, Andreas ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Implementation; Market segmentation; Marketing strategy; Taxonomy

Indexed keywords

EID: 33745442386     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540500171340     Document Type: Article

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