Applying knowledge engineering techniques to customer analysis in the service industry

Advanced Engineering Informatics

Volumn 21, Issue 3, 2007, Pages 293-301

  Ha, Sung Ho ^a  

^a Kyungpook National University   (South Korea)

Author keywords

Customer analysis; Customer relationship management; Data mining; Knowledge engineering; Segmentation

Indexed keywords

BEHAVIORAL RESEARCH; DATA ACQUISITION; DATA MINING; PREDICTIVE CONTROL SYSTEMS;

CUSTOMER ANALYSIS; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER SEGMENT KNOWLEDGE; DOMINANT TRANSITION PATH; REAL-WORLD DATA; TRANSITION PATH;

KNOWLEDGE ENGINEERING;

EID: 34250856277     PISSN: 14740346     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.aei.2006.12.001     Document Type: Article

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