Three representative market segmentation methodologies for hotel guest room customers

Tourism Management

Volumn 25, Issue 4, 2004, Pages 429-441

  Chung, Kyoo Yup ^a   Oh, Seok Youn ^a   Kim, Seong Seop ^a   Han, Seung Youb ^b  

^a Sejong University   (South Korea)

^b Sangji University   (South Korea)

Author keywords

Benefit segmentation; CHAID; Industry data segmentation; Market segmentation

Indexed keywords

TOURISM;

EID: 2542452092     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/S0261-5177(03)00115-8     Document Type: Article

References (23)

1. Bowen J.T. Sparks B.A. Hospitality marketing research: A content analysis and implications for future research Hospitality Management 17 1998 125-144
2. Bult J.R. Wansbeek T. Optimal selection for direct mail Marketing Science 14 1995 378-394
3. Callan R.J. An appraisement of UK business travelers' perceptions of important hotel attributes Hospitality Research Journal 19 4 1996 113-127
4. Chung K.Y. Hotel room rate pricing strategy for market share in oligopolistic competition: Eight-year longitudinal study of super deluxe hotels in Seoul Tourism Management 21 2000 135-145
5. Chung K.Y. Han S.Y. Market segmentation strategy of the business FIT based on determinant attributes of hotel selection? Korea Hotel Adiministration Review 3 1995 125-156
6. Chung K.Y. Han S.Y. Market segmentation strategy of the business FIT based on determinant attributes of Hotel Selection? Korea Hotel Adiministration Review 5 1996 5-22
7. Chung K.Y. Han S.Y. Market segmentation strategy of the business FIT based on determinant attributes of Hotel Selection? Korea Hotel Administration Review 7 1997 215-230
8. Clark J.D. McCleary K.W. Influencing associations' site-selection process The Cornell Hotel and Restaurant Administration Quarterly 36 2 1995 61-68
9. Griffin R.K. Shea L. Weaver P. How business travelers discriminate between mid-priced and luxury hotels: An analysis using a longitudinal sample Journal of Hospitality and Leisure Marketing 4 2 1996 63-75
10. Gundersen M.G. Heide M. Olsson U.H. Hotel guest satisfaction among business travelers The Cornell Hotel and Restaurant Administration Quarterly 37 2 1996 72-81
11. Haughton D. Oulabi S. Direct marketing modeling with CART and CHAID Journal of Direct Marketing 11 1997 42-52
12. Howell R.A. Moreo P.J. DeMicco F.J. A qualitative analysis of hotel service desired by female business travelers Journal of Travel and Tourism Marketing 1 4 1993 125-129
13. Hu C. Hiemstra S. Hybrid conjoint analysis as a research technique to measure meeting planners' preferences in hotel selection Journal of Travel Research 35 2 1996 62-69
14. Knutson B. Stevens P. Wullaert C. Patton M. Yokoyama F. LODG SERV: A service quality index for the lodging industry Hospitality Research Journal 375 1991
15. Kodera, A. (1993). Service quality perception among Japaness business trvellers in the United States. Monograph, Cornell University, pp. 19-20.
16. Levin N. Zahavi J. Predictive modeling using segmentation Journal of Interactive Marketing 15 2001 2-22
17. Lewis R.C. When guests complain The Cornell Hotel and Restaurant Administration Quarterly 29 1 1983 23-32
18. Lewis R.C. Pizam A. Guest survey: A missed opportunity The Cornell Hotel and Restaurant Administration Quarterly 22 3 1981 37-44
19. Lo, A. S. (1993). Measuring and managing customer satisfaction is Hong Kong luxury hotels. Monograph, Cornell University, May, pp. 77-79.
20. Mazanec J.A. Positioning analysis with self-organizing maps-an exploratory study on luxury hotels The Cornell Hotel and Restaurant Administration Quarterly 36 6 1995 80-95
21. McCleary K.W. Weaver P.A. Simple and safe Hotel and Motel Management 6 1992 23-26
22. Murray K.B. A test of service marketing theory: Consumer information acquisition activities Journal of Marketing 55 1991 10-25
23. Weaver P.A. McCleary K.W. Jinlin Z. Segmenting the business traveler market Journal of Travel and Tourism Marketing 1 4 1993 58