Customer targeting: A neural network approach guided by genetic algorithms

Management Science

Volumn 51, Issue 2, 2005, Pages 264-276

  Kim, YongSeog ^a   Street, W Nick ^b   Russell, Gary J ^c   Menczer, Filippo ^d  

^a UTAH STATE UNIVERSITY   (United States)

^b UNIVERSITY OF IOWA   (United States)

^c UNIVERSITY OF IOWA   (United States)

^d INDIANA UNIVERSITY   (United States)

Author keywords

Customer relationship management; Database marketing; Genetic algorithms; Neural networks

Indexed keywords

CUSTOMER RELATIONSHIP MANAGEMENT; DATABASE MARKETING; DEMOGRAPHIES; MICROMARKETING;

CUSTOMER SATISFACTION; DATA ACQUISITION; DECISION THEORY; GENETIC ALGORITHMS; INDUSTRIAL MANAGEMENT; NEURAL NETWORKS; PRINCIPAL COMPONENT ANALYSIS;

MARKETING;

EID: 14944368253     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.1040.0296     Document Type: Article

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