Classifying the segmentation of customer value via RFM model and RS theory

Expert Systems with Applications

Volumn 36, Issue 3 PART 1, 2009, Pages 4176-4184

  Cheng, Ching Hsue ^a   Chen, You Shyang ^a  

^a NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

CRM (customer relationship management); Customer value analysis; K means algorithm; RFM (recency, frequency and monetary) model; Rough set theory

Indexed keywords

CLUSTERING ALGORITHMS; COMPUTATION THEORY; DATA MINING; DIGITAL STORAGE; GENETIC ALGORITHMS; PUBLIC RELATIONS; SALES;

CONTINUOUS ATTRIBUTE; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER RELATIONSHIPS; CUSTOMER VALUE ANALYSIS; ELECTRONIC INDUSTRIES; EMPIRICAL CASE STUDIES; K-MEANS ALGORITHM; MINE CLASSIFICATION;

ROUGH SET THEORY;

EID: 58349096072     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.04.003     Document Type: Article

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