Integration of self-organizing feature map and K-means algorithm for market segmentation

Computers and Operations Research

Volumn 29, Issue 11, 2002, Pages 1475-1493

  Kuo, R J ^a   Ho, L M ^b   Hu, C M ^c  

^a NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b SHU TE UNIVERSITY   (Taiwan)

^c Foxconn Industrial PCE Production Group   (Taiwan)

Author keywords

Cluster analysis; K means; Market segmentation; Self organizing feature maps

Indexed keywords

ALGORITHMS; COMPUTER SIMULATION; COSTS; NEURAL NETWORKS;

HIERARCHICAL METHODS;

INTEGRATION;

ALGORITHM;

EID: 0036722310     PISSN: 03050548     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0305-0548(01)00043-0     Document Type: Article

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