Customer segmentation based on commitment and ICT use

Industrial Management and Data Systems

Volumn 109, Issue 2, 2009, Pages 206-223

  Gil Saura, Irene ^a   Ruiz Molina, Maria Eugenia ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Communication technologies; Market segmentation; Retailing

Indexed keywords

COMMUNICATION TECHNOLOGIES; CUSTOMER SEGMENTATION; CUSTOMER SEGMENTS; INFORMATION AND COMMUNICATION TECHNOLOGIES; INTER-ORGANIZATIONAL RELATIONSHIPS; INVESTMENT IN TECHNOLOGY; MARKET SEGMENTATION; MARKETING STRATEGY; RETAIL CUSTOMERS; RETAILING; TECHNOLOGY INVESTMENTS;

CUSTOMER SATISFACTION; REGRESSION ANALYSIS; STRATEGIC PLANNING; TECHNOLOGY;

SALES;

EID: 67650704470     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570910930109     Document Type: Article

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