Customer segmentation of multiple category data in e-commerce using a soft-clustering approach

Electronic Commerce Research and Applications

Volumn 10, Issue 3, 2011, Pages 331-341

  Wu, Roung Shiunn ^a   Chou, Po Hsuan ^a  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

Author keywords

Clustering; Customer relationship management; Customer segmentation; Data mining; Expectation maximization (EM) procedure; Latent class

Indexed keywords

CLUSTERING; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER SEGMENTATION; EXPECTATION MAXIMIZATION; LATENT CLASS;

ELECTRONIC COMMERCE; PUBLIC RELATIONS; SALES;

CUSTOMER SATISFACTION;

EID: 79958179379     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2010.11.002     Document Type: Article

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