Intelligent profitable customers segmentation system based on business intelligence tools

Expert Systems with Applications

Volumn 29, Issue 1, 2005, Pages 145-152

  Lee, Jang Hee ^a   Park, Sang Chan ^b  

^a Korea University of Technology and Education   (South Korea)

^b Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Customer profitability; Customer relationship management; Customer satisfaction survey; Customer segmentation

Indexed keywords

COST EFFECTIVENESS; CUSTOMER SATISFACTION; DATA ACQUISITION; DATA MINING; DATABASE SYSTEMS; MATHEMATICAL MODELS; PROBABILITY;

CUSTOMER PROFITABILITY; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER SATISFACTION SURVEY; CUSTOMER SEGMENTATION;

INTELLIGENT NETWORKS;

EID: 16244390003     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2005.01.013     Document Type: Article

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