The Use of need-based segmentation for developing segment-specific direct marketing strategies

Journal of Interactive Marketing

Volumn 11, Issue 4, 1997, Pages 53-62

  Peltier, James W ^a   Schribrowsky, John A ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b UNIVERSITY OF NEVADA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038442108     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/(sici)1522-7138(199723)11:4<53::aid-dir8>3.3.co;2-5     Document Type: Article

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