A taxonomy of differences between consumers for market segmentation

International Journal of Research in Marketing

Volumn 19, Issue 3, 2002, Pages 215-224

  Bock, Timothy ^a   Uncles, Mark ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Consumer heterogeneity; Market segmentation; Marketing strategy; Segmentation variables

Indexed keywords

EID: 0036743578     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(02)00081-2     Document Type: Article

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