Extending customer relationship management: from empowering firms to empowering customers

Journal of Systems and Information Technology

Volumn 15, Issue 2, 2013, Pages 140-158

  Saarijärvi, Hannu ^a   Karjaluoto, Heikki ^b   Kuusela, Hannu ^a  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

^b UNIVERSITY OF JYVÄSKYLÄ   (Finland)

Author keywords

Customer centricity; Customer data; Customer relationship management; New media; Service dominant logic

Indexed keywords

EID: 84877814508     PISSN: 13287265     EISSN: 17588847     Source Type: Journal    
DOI: 10.1108/13287261311328877     Document Type: Article

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