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Volumn 42, Issue 2, 2006, Pages 1116-1130

Identifying issues in customer relationship management at Merck-Medco

Author keywords

Call centers; Customer relationship management; Information system application; Instrument development; Structural equation model

Indexed keywords

CALL CENTERS; CUSTOMER RELATIONSHIP MANAGEMENT; INFORMATION SYSTEM APPLICATION; INSTRUMENT DEVELOPMENT; STRUCTURAL EQUATION MODEL;

EID: 33749819409     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2005.10.003     Document Type: Article
Times cited : (43)

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