The value proposition of adopting mCRM strategy in UK SMEs

Journal of Systems and Information Technology

Volumn 13, Issue 2, 2011, Pages 223-245

  Zheng, Vanessa ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Communication technologies; Customer relations; Small to medium sized enterprises

Indexed keywords

EID: 84993099150     PISSN: 13287265     EISSN: 17588847     Source Type: Journal    
DOI: 10.1108/13287261111136025     Document Type: Article

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