The impact of CRM 2.0 on customer insight

Journal of Business & Industrial Marketing

Volumn 25, Issue 6, 2010, Pages 410-419

  Greenberg, Paul ^a  

^a NONE   (United States)

Author keywords

Buyer seller relationships; Customers; Management strategy; Social networks

Indexed keywords

EID: 77956086949     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621011066008     Document Type: Article

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