Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?

Journal of Business Research

Volumn 61, Issue 4, 2008, Pages 292-299

  Cooper, Marjorie J ^a   Gwin, Carol F ^b   Wakefield, Kirk L ^a  

^a BAYLOR UNIVERSITY   (United States)

^b PEPPERDINE UNIVERSITY   (United States)

Author keywords

Cross functional teams; Customer relationship management; Internal volatility; Manifest interfunctional conflict; Sales management

Indexed keywords

EID: 39649098445     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.07.028     Document Type: Article

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