Optimal customer relationship management using bayesian decision theory: An application for customer selection

Journal of Marketing Research

Volumn 44, Issue 4, 2007, Pages 579-594

  Venkatesan, Rajkumar ^a   Kumar, V ^b   Bohling, Timothy ^c  

^a UNIVERSITY OF VIRGINIA   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c IBM   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36349012471     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.4.579     Document Type: Article

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