Issues and perspectives in global customer relationship management

Journal of Service Research

Volumn 9, Issue 2, 2006, Pages 195-207

  Ramaseshan, B ^a,b   Bejou, David ^c,d   Jain, Subhash C ^d,e   Mason, Charlotte ^f   Pancras, Joseph ^e  

^a CURTIN UNIVERSITY   (Australia)

^b Research and Development   (Australia)

^c VIRGINIA STATE UNIVERSITY   (United States)

^d Department of Marketing ^*

^e UNIVERSITY OF CONNECTICUT   (United States)

^f UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Cultural issues; Customer value; Global CRM; Global environment; Loyalty programs

Indexed keywords

EID: 33749642301     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670506293574     Document Type: Review

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