Critical success factors for a customer relationship management strategy

Information and Software Technology

Volumn 49, Issue 8, 2007, Pages 913-945

  Mendoza, Luis E ^a   Marius, Alejandro ^a   Pérez, María ^a   Grimán, Anna C ^a  

^a UNIVERSIDAD SIMÓN BOLÍVAR   (Venezuela)

Author keywords

Critical success factors; Customer relationship management; Metrics; Strategy; System integration

Indexed keywords

ADMINISTRATIVE DATA PROCESSING; COMPUTER SOFTWARE; CUSTOMER SATISFACTION; INFORMATION TECHNOLOGY; PROCESS CONTROL; PUBLIC RELATIONS; STRATEGIC PLANNING;

CRITICAL SUCCESS FACTORS; CUSTOMER RELATIONSHIP MANAGEMENT; METRICS; SYSTEM INTEGRATION;

INDUSTRIAL MANAGEMENT;

EID: 34249698229     PISSN: 09505849     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.infsof.2006.10.003     Document Type: Article

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