An empirical study of dynamic customer relationship management

Journal of Retailing and Consumer Services

Volumn 12, Issue 6, 2005, Pages 431-441

  Li, Chunqing ^a,b   Xu, Yinfeng ^c   Li, Hongyi ^d  

^a Tsinghua University   (China)

^b XI'AN UNIVERSITY OF TECHNOLOGY   (China)

^c XI'AN JIAOTONG UNIVERSITY   (China)

^d CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Customer lifetime value; Customer utility; Dynamic customer relationship management; Markov perfect equilibrium

Indexed keywords

CONSUMPTION BEHAVIOR; PRICING POLICY; PROFITABILITY; RETAILING;

EID: 21644473756     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2005.01.003     Document Type: Article

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