Customer relationship management: Finding value drivers

Industrial Marketing Management

Volumn 37, Issue 2, 2008, Pages 120-130

  Richards, Keith A ^a   Jones, Eli ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

Customer equity; Customer relationship management; Performance; Value drivers

Indexed keywords

EID: 39749162834     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.08.005     Document Type: Article

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