Customer relationship management and company performance-the mediating role of new product performance

Journal of the Academy of Marketing Science

Volumn 39, Issue 2, 2011, Pages 290-306

  Ernst, Holger ^a   Hoyer, Wayne D ^b   Krafft, Manfred ^c   Krieger, Katrin ^a  

^a WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c UNIVERSITY OF MÜNSTER   (Germany)

Author keywords

Customer relationship management; New product development; New product performance

Indexed keywords

EID: 79551550768     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0194-5     Document Type: Article

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