Reducing adverse selection through customer relationship management

Journal of Marketing

Volumn 69, Issue 4, 2005, Pages 219-229

  Cao, Yong ^a   Gruca, Thomas S ^b  

^a University of Alaska   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27144464024     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.2005.69.4.219     Document Type: Article

References (26)

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