Customer relationship management as a business process

Journal of Business & Industrial Marketing

Volumn 25, Issue 1, 2009, Pages 4-17

  Lambert, Douglas M ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

Business to business marketing; Customer satisfaction; Customer services quality

Indexed keywords

EID: 74349120400     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621011009119     Document Type: Article

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