Towards a holistic perspective of customer relationship management (CRM) implementation: A case study of the Housing and Development Board, Singapore

Decision Support Systems

Volumn 42, Issue 3, 2006, Pages 1613-1627

  Teo, Thompson S H ^a   Devadoss, Paul ^a   Pan, Shan L ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Case study; CRM; Holistic framework; Perspectives of CRM

Indexed keywords

CUSTOMER SATISFACTION; HOUSING; INDUSTRIAL MANAGEMENT; INDUSTRIAL RELATIONS; INFORMATION TECHNOLOGY; SOCIETIES AND INSTITUTIONS;

CASE STUDY; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); HOLISTIC FRAMEWORK; HOUSING AND DEVELOPMENT BOARD (HDB);

DECISION SUPPORT SYSTEMS;

EID: 33750486527     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2006.01.007     Document Type: Article

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