Critical factors and benefits in the implementation of customer relationship management

Total Quality Management and Business Excellence

Volumn 18, Issue 5, 2007, Pages 483-508

  Chang, Hsin Hsin ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Business process reengineering; Customer relationship management; Organizational learning; Organizational performance; Relationship quality

Indexed keywords

EID: 34547186152     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783360701239941     Document Type: Article

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