Why build a customer relationship management capability?

Journal of Strategic Information Systems

Volumn 16, Issue 3, 2007, Pages 301-320

  Coltman, Tim ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Customer relationship management; Performance; Technology investment

Indexed keywords

COMPETITIVE INTELLIGENCE; CUSTOMER SATISFACTION; IDENTIFICATION (CONTROL SYSTEMS); QUALITY ASSURANCE; STRATEGIC PLANNING;

CUSTOMER RELATIONSHIP MANAGEMENT; TECHNOLOGY INVESTMENT;

INDUSTRIAL MANAGEMENT;

EID: 34548085874     PISSN: 09638687     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jsis.2007.05.001     Document Type: Article

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