Understanding success and failure in customer relationship management

Industrial Marketing Management

Volumn 37, Issue 4, 2008, Pages 421-431

  King, Stephen F ^a   Burgess, Thomas F ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Critical success factors; CRM; CSF; Customer relationship management; Information system failure; Simulation

Indexed keywords

EID: 43049167169     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.02.005     Document Type: Article

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