Retail fairness: Exploring consumer perceptions of fairness towards retailers' marketing tactics

Journal of Retailing and Consumer Services

Volumn 20, Issue 3, 2013, Pages 311-324

  Nguyen, Bang ^a   Klaus, Philipp Phil ^b,c  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

^b OMNES Education   (France)

^c NONE

Author keywords

Fairness; Marketing tactics; Retailers; Trust

Indexed keywords

CONSUMPTION BEHAVIOR; MARKETING; PERCEPTION; RETAILING;

EID: 84876716919     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2013.02.001     Document Type: Article

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