Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers

Journal of Retailing

Volumn 88, Issue 1, 2012, Pages 1-6

  Grewal, Dhruv ^a   Roggeveen, Anne L ^a   Compeau, Larry D ^b   Levy, Michael ^a  

^a BABSON COLLEGE   (United States)

^b CLARKSON UNIVERSITY   (United States)

Author keywords

Pricing; Shopping behavior; Value based pricing models

Indexed keywords

EID: 84856954329     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.12.001     Document Type: Article

References (25)

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