The dark side of CRM: Advantaged and disadvantaged customers

Journal of Consumer Marketing

Volumn 30, Issue 1, 2013, Pages 17-30

  Nguyen, Bang ^a   Simkin, Lyndon ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Advantaged; CRM; Customer relationship management; Dark sides; Disadvantaged; Disadvantaged groups; Fairness perceptions; Marketing; Trust

Indexed keywords

EID: 84872970567     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761311290812     Document Type: Article

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